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May 16 2020
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David Kramer’s artwork incorporates layers of text on top of images.

I had heard of all the fashion brands, and I often paid attention when an artist such as Jeff Koons or Raymond Pettibon did a project with a big house, but beyond that I was really just a casual observer. My style is pretty consistent: black T-shirts, pants, and boots. So when I was asked if I would be interested in collaborating with Hedi Slimane on a project for Celine, I was naturally a little surprised. Hedi has such a reputation that when my gallery forwarded his e-mail to me, they included a disclaimer that it could be a hoax. But Hedi’s interest was very real.

I have been working as an artist for many years. I’ve shown my paintings and drawings internationally, and I think I have a recognizable style. I definitely have a reputation and an audience. Using images and advertisements from fashion magazines as source material, my drawings always lead me to words and language. I critique my own place in the world based on the image I’m rendering, or on the desire or expectation that it is intended to conjure. Then I come up with a funny sentence to characterize my failure to live up to this untenable standard.

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